Agency: St Luke's
Director: Mark Denton
After previous success with our Previs department, St Luke’s returned to Painting Practice once again to previsualize their latest TVC for Bulmers Cider.
Together with award winning director Mark Denton out team produced a stunning piece of Previs that was literally matched shot for shot by the production team. Our close involvement with the director gave him the full flexibility to design the shots he needed well ahead of shooting, giving the entire production team a huge heads up on what was needed for the final job. In addition our 3D team were able to bring many of Mark’s prop designs to life and then drop them into the sequence, bringing that extra level of detail to the previs.