Campaign: Tale of Contour
Director: Jon Saunders & Animation Directors: AgainstAllOdds
Production: Passion Pictures Paris
After The Last Game for Nike, Painting Practice had the pleasure to collaborate again with director Jon Saunders, this time to create stylised and inventive environmental concepts for Coca Cola’s international commercial celebrating 100 years of the iconic contour bottle. The tale depicts a fanciful evolution of the contour bottle as it travels through distant lands and curious settings. Every chapter had to have its specific graphic universe. Check out the places our minds got to travel to for several weeks. Lucky us!
We also had a lot of fun creating concepts for the pitch and thought we would share these with you too!
Watch the full commercial here: