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COCA-COLA TALE OF CONTOUR

Production Company: Passion Pictures

Director: Jon Saunders and AgainstAllOdds

Art Director - Rafael Martin

 

 

Our first collaboration with Coca-Cola involved the making of the 2011 Super Bowl advert ‘The Siege’.  Then in 2013, we worked on ‘Santa'S Letters’, a wonderful Christmas advert revealing the secrets of Santa’s workshop. 

In the same wintery spirit, Tale of Contour starts in the Arctic and brings the audience on a journey through festive China, sunny Brazil and summery New York City to celebrate 100 years of the iconic contour bottle.

 

Under Rafael Martin’s art direction, the team at Painting Practice delivered some beautiful colourful concepts, spamming the world in just a few designs. Rafael also worked on the colour script to create a harmonious aesthetic, linking all the locations together. 

This is one of our many collaborations with Passion Pictures Animation. We worked with them on the exciting Nike - ‘The Last Game’ and BBC Sports Rio Olympics, and most recently collaborated on a heart-warming commercial for James Wellbeloved. Scroll down to the bottom of the page for more information! 

 

To get more information, click on the image, then click on the icon on the right corner!
All
Pacific Islands
Pacific Islands
Pacific Islands
Brazil
Brazil
Brazil
Arctic
Arctic
Arctic
China
China
China
Pitch
Pitch
Pitch
Colour script
Colour script
Colour script

Tale of Contour was the first project I worked on when I joined Painting Practice. I remember feeling really excited to help the team make this beautiful advert happen.

Edith
Studio Manager

So many projects have followed since then. Can’t wait to see what’s more to come!

Edith
Studio Manager
SIMILAR

PROJECTS:

BBC OLYMPICS
Nike - The Last Game
Coca-Cola - Letters to Santa
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