Campaign: 'Steps - Amazing in Motion'
Agency: CHI & Partners
Director: Daniel Kleinman
Production: Rattling Stick
We were lucky to collaborate again with production designer, John Ebden on a recent Lexus campaign. This unique project saw us create intricate 3D sculpts for the production of a larger than life puppet.
John worked closely with art director Dan May and our 3D concept gurus who created and supplied all the 3D sculpts needed to print the bodywork of the puppet. We worked alongside our friends at EvolutionFX, who pieced the puppet together and brought it to life in camera. The process from early concepts through to detailed 3D models and materials can be seen below.
We took reference from the signature Lexus logo and incorporated it into streamlined pattern cutouts on the shell of the large scale puppet.
See the finished piece here: