Agency: St Luke's Communications
Director: Michael Gracey
During the summer heatwave, there was a very festive feeling at Painting Practice HQ. We were invited to collaborate with Partizan on Littlewoods Autumn 2013 commercial campaign. Painting Practice completed all the Art Direction for the spot.
Our team worked extremely hard to source and design all the props from the huge carousel and fairground entrance right down to the popcorn and woodchip. We helped realise the vision of director Michael Gracey by creating beautiful concept art as well as a detailed set design. See below, our process from concept through to the shoot, including some great behind the scenes footage.