Campaign: 'Wacky Races'
Agency: Agency: Y&R Sau Paulo
Director: Antoine Bardou-Jacquet
Production: Partizan & Movie & Art
When were asked to collaborate with Antoine Bardou-Jacquet once more, of course we said yes. As soon as we saw the brief, we knew this was going to be a fun and challenging project. Peugeot wanted to fuse the traditional nature of animation with live-action to show off the new Peugeot 208 and who better to demonstrate this than Dastardly, Muttley and all his usual sidekicks.
Production designer Joel Collins began by working very early on with Antoine and the Production Company Partizan with the aid of our concept team. Painting Practice artists helped visualise and create the costume design, the characters and most importantly the infamous cars of the wacky races. We worked particularly hard to update the Wacky Races car whilst retaining the original and notable elements of them. The entire campaign was shot in Valencia, Spain in Spring 2013 where Joel oversaw the actual build of the cars. The Creepy Coupe, driven by The Gruesome Twosome, had to be built around a drag racer. It was no easy feat but the results are incredible.