Production Company: Passion Pictures
Director: Russell Brooke
Production Designer: Joel Collins
Concept: Rafael Martin
For several years, Painting Practice has been working closely with Passion Pictures on the production design, layout and matte painting of the Charmin campaign. We've loved creating a whole universe for these sympathetic bear families, from houses to airports and supermarkets.
A lot of the techniques and skills we developed during our work on Charmin have helped us work on bigger-scale projects with Passion. We loved working on the BBC Sports Rio Olympics trailer and Nike's "The Last Game” for the 2014 World Cup in Brazil.