Production: Passion Pictures
Agency: AMV BBDO
Art Director: Justin Hutchinson-Chatburn
Painting Practice worked alongside Passion Pictures to deliver both art direction and matte painting for this beautiful little spot for James Wellbeloved. The team were involved very early on by helping to secure the project at pitch stage with a couple of key images that the client fell in love with.
Production started in late December 2016 by tackling most of the key locations, and focusing on those spaces that would describe both the world and the characters. Jack’s apartment was the first up, and then the busking location quickly followed as we tried to decipher how these two key spaces should speak in terms of detail and scale. Additionally all key props were also included in the early stage so that animators could get to grips with Jack’s performances. Quick rough sketches were turned into more developed 3D models so that better and more detailed concepts could be delivered.
Painting Practice then provided Passion Pictures with basic proxy models across all locations including the layout for the final countryside sequence. These ‘proxy’ sets became an essential tool for both the previz and production team over at Passion Pictures allowing both sides to continue building, designing, and animating in the same space even while the design process was still ongoing.
As the overall design came together, so did the direction of the matte painting. All of the key sets involving DMP work were finely detailed in-house. Colour scripts, key concepts, and paintovers became part of the overall package as Passion Pictures put their amazing team to work on completing the job, in record time.
From the initial pitch to the final delivery, working with Painting Practice to create James Wellbeloved was a really rewarding and inspiring experience.
Through their art direction and incredible matte paintings, Painting Practice was able to take Passion’s concepts and carefully transform them into vivid and relatable environments.