Production Company: Nexus
Director: Fx & Mat
Art Direction: Justin Hutchinson-Chatburn
The Painting Practice Matte Painting team was given the task of developing the environments and all of the matte painting for Coke’s epic 2011 Superbowl commercial ‘Siege’. The brief from directors FX & Mat (Nexus) was to create a look that reflected the feel of the fantasy genre and concept painting. It was important to retain a painterly look and feel without adding too much in post. For each painting we created an alternative ‘speed’ version that was dialled in by the compositing team. At one point the lighting was shifted across the whole show, which meant that we had to re create many of the original blue skies. Every shot needed to be dealt with in a different way, which meant working closely with the VFX team, painting over, rendering, adding patches of sky and refining snow elements here, there and everywhere. Overall the look was fantastic – a living piece of concept art that was exactly what the directors wanted.