Campaign: Compare The Market
Director: Darren Walsh
Production: Passion Pictures
Production Designer: Joel Collins
Art Director: Robyn Paiba
Since 2009, Painting Practice has been helping Agency VCCP and production company Passion Pictures design the world of meerkat Alexander Orlov. We have been working on the campaign since the beginning, from the early days of “Sergei” and “Puppets” to the design of Frozen-themed baby Olegs last Christmas. We have provided production design, set builds, matte painting and prop design to most of the Compare the Market adverts. Here’s a selection of our work across the years, working on one of television’s most successful advertising campaigns. Our latest Compare the Meerkat advert involves Aleks and his fellow Sergei on a romantic cruise, re-creating everyone’s favourite moment in Cameron’s Titanic. See the video. For more information, check out the Compare the Market website: https://www.comparethemarket.com
Compare the Market really hit the jackpot with their witty Meerkats campaign. People are familiar with the Meerkats and love seeing them on screen.
They have almost invaded our lives - my children have the toy versions and always get super excited when they see Compare The Market adverts on TV. They are very proud that their mum helped make these adverts happen!