Production Company: Friends Electric
Director: Pete Candeland
Art Director: Rafael Martin
Painting Practice had once more the pleasure in collaborating with Pete Candeland and Friends Electric, in creating the 1940’s story book inspired ad campaign, for the second year running! Painting Practice started in June 2018 by tackling all the locations: Oxford, Bath, Bristol, Cardiff, Exeter and London. As the overall design came together, so did the direction of the matte painting. Colour script, key concepts and matte paintings became part of the overall package we delivered to Friends Electric. We also worked on a new series of posters for this new campaign. We’re very excited to present this project as the first one led by Painting Practice Spain and can’t wait to show you more!