Coca Cola ‘Tale of Contour’

This advert marked our second collaboration with Coca-Cola following the success ‘The Siege’, a commercial featured at the 2011 Super Bowl. In the same wintery spirit, Tale of Contour starts in the Arctic and brings the audience on a journey through festive China, sunny Brazil and summery New York City to celebrate 100 years of the iconic contour bottle. Under Rafael Martin’s art direction, the team at Painting Practice delivered some beautiful concepts, spanning the world in just a few designs. Raf also worked on the colour script to create a harmonious aesthetic, linking all the locations together.